Nokia X; a phone for the masses?
Nokia once ruled the roost when it came to emerging markets thanks to its cheap yet functional phones whose main selling points were color screens,mp3 ringtones, at least 10 MB of on board storage, the occasion torch appearance here and there and the ability to make calls and well, send messages( limited to a 20 message inbox of course). however, along came Samsung with its plethora of affordable android flavored and "affordable" phones which could do much more than just call, text and serve as an emergency torch for those famous Kenyan blackouts and almost overnight Nokia's grip of the market began to wane.pressure was now on Nokia to deliver a cheap yet functional phone and the first tentative step into this direction was the Lumia 520 which though not particularly "affordable" to the majority of Kenyans was a success of sorts perhaps egged on by Safaricom's bonga point reward scheme which had it selling for as little as ksh 8000.
However, people were still not convinced about the windows phone OS and thus the Nokia x was born. retailing at an introductory price of ksh 13000 in safaricom shops, it offers value for the price point. buyers in particular will be happy with the 4 inch LCD display, access to the play store and its diverse ecosystem of applications, its 1 GHz duo core processor as well as 4 GB of on board storage. the rather glaring sacrifices however include the rather below average camera at just 3 megapixels as well as the battery rated at just 1500 mAh. another concern will be the user interface which requires some getting to. the verdict is still out there on whether this will be Nokia's Windows crossover success.
